Hip-Hop is Dead (on the radio)

KWIN & Hot 104.7: A Case Study

“the radio feeds young america hysteria, thru your stereo, now they wanna cop a new whip, jewelry, and a pair of those brand new sneakers from their favorite rap crew…corporations clap to your music, their hip to your sound, but in the underground, you don’t add to the movement, greedy white man controlin you rappers and controlin the audience, with party-jams, paychecks, and royalties, it’s all politics” -Nikfuq                                    

This table is of 60 songs, 30 from each station, played during a 2 hour period in the middle of a weekday:

KWIN  – “The #1 Hit Music Station” Hot 1047 – “Today’s Hottest Music”
David Guetta/Usher – Without You* (EMI) GymClassHeroes/A. Levine–Stereo Hearts*(Universal)
Rihanna – You Da One** (Universal) Rihanna – We Found Love** (Universal)
Pitbull/Chris Brown – International Love (Sony) Alicia Keys – No One (Sony)
Fat Joe – Lean Back (Universal) Drake/Nicki Minaj – Make Me Proud** (Universal)
Flo Rida – Good Feeling** (Warner) J. Cole – Workout** (Sony)
Chris Brown – She Ain’t You (Sony) Royalty/Carlito – Brown Eyed Girl (Global Indentity)
Dev – In the Dark* (Universal) Nicki Minaj/Rihanna – Fly (Universal)
T-Pain/Wiz Khalifa – 5 O’clock* (Sony) Drake – Headlines (Universal)
Maroon 5/C. Aguilera–Moves Like Jagger*(Universal) David Guetta/Usher – Without You** (EMI)
Pitbull – The Anthem (TVT) Pitbull – Bon, Bon (Sony)
GymClassHeroes/A. Levine–Stereo Hearts*(Universal) Jay-Z/Kanye West – Niggas in Paris** (Universal)
Enrique Iglesias/Ludacris – Tonight (Universal) Rihanna – You Da One* (Universal)
Lil Wayne – How to Love (Universal) Lil Wayne/Bruno Mars – Mirror (Universal)
Keyshia Cole/Missy Elliott – Let it Go (Universal) Dev – In the Dark* (Universal)
J. Cole – Workout* (Sony) Flo Rida – Good Feeling** (Warner)
Pitbull/Ne-Yo – Give Me Everything (Sony) R. Kelly – Ignition Remix (Sony)
Britney Spears – Till the World Ends (Sony) T-Pain/Wiz Khalifa – 5 O’clock* (Sony)
Rihanna – We Found Love* (Universal) Rihanna – We Found Love** (Universal)
Big Sean – Dance (A$$) (Universal) Baby Bash – Slide Over (Sony)
Chris Brown – Forever (Sony) Lil Wayne/Drake – She Will (Universal)
Drake/Nicki Minaj – Make Me Proud* (Universal) LMFAO – Sexy and I Know It (Universal)
J-Lo/Pitbull – On the Floor (Universal) J. Cole – Workout** (Sony)
Rihanna – You Da One** (Universal) FarEastMovement/Cataracs/Dev–Like a G6(Universal)
Flo Rida – Good Feeling** (Warner) David Guetta/Usher – Without You** (EMI)
Lil Wayne/Drake – She Will (Universal) Beyonce/Kanye West/Andre 3000 – Party (Sony)
Martin Solveig/Dragonette – Hello (Universal) Pitbull/Timbaland – Pass at Me (Universal)
Bruno Mars – It Will Rain (Time-Warner) Maroon 5/C. Aguilera–Moves Like Jagger*(Universal)
LMFAO – Sexy and I Know It (Universal) Jay-Z/Kanye West – Niggas in Paris** (Universal)
Jay-Z/Kanye West – Niggas in Paris* (Universal) Flo Rida – Good Feeling** (Warner)
Mike Posner – Cooler than Me (Sony) Drake/Nicki Minaj – Make Me Proud** (Universal)

bold = song or artist played more than once on either station = 82% italics = artist played at the same time on both stations = happened 4 times, 1 time the same song was playing on both stations                                            

* = song played on both stations, ** = song played twice on same station, altogether = 50%

9 artists, featured on 36 songs (Drake, Rhianna, Lil Wayne, Kanye West, Flo Rida, Usher, Pitbull, Chris Brown, & T-Pain) were on 60% of the songs played. 7 songs, played 3 times each (David Guetta/Usher – Without You, Rihanna – We Found Love, Jay-Z/Kanye West – Niggas in Paris, Flo Rida – Good Feeling, Rihanna – You Da One, J. Cole – Workout, Drake/Nicki Minaj – Make Me Proud) made up 35% of what was played

34 songs (57%) are from the Universal Music Group, 16 (27%) are Sony Music Entertainment, 5 are from Warner Music Group, and 3 are from EMI Group, also known as the “Big 4.” 83% were from either Universal or Sony, 97% (58 out of 60 songs) are from 1 of the “Big 4.”

KWIN is owned by Citidel Broadcasting, owner of 250 radio station nation-wide. Locally, Citadel owns KHOP, The Hawk, KAT Country, and ESPN Radio. Hot 104.7 is owned by Buckley Broadcasting, which owns 20 other radio stations.


Categories: Central Valley Hip-Hop, Central Valley News, Media

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